A Comprehensive Guide to Improve Your Search Rankings

Guide to boost search rankings

If someone asks you what is the most important thing when it comes to expanding your online business then the very first thought will be google ranking. The issue here is how you can get the desired ranking on the search engine? Don’t worry, here are some of the most enthralling ways to boost your website ranking from SEO audit services to checking the website health. You just have to follow the right strategy. 

Are you curious to know those tips? If yes, then scroll your screen a bit and get started with the ultimate guide to improve search ranking.

1. Know about google algorithm

It is observed that Google changes its algorithm continuously and sometimes people are not even aware of the changes. But the way to success is your willingness to explore the algorithm and turn it in favour of your business.

The majority of the data is based on industry experts’ speculation. After all, Google wouldn’t accomplish in ranking only the top results if everyone knew exactly how to rank first without consequences for shortcuts or black hat SEO tactics. Without putting in the effort, anyone could cheat their way to the top.

Although there are some updates that can help you in understanding the Google algorithm.

  • Page experience update 
  • Core update 
  • Mobile-first update 
  • Mobile-friendly update 
  • Pigeon 
  • Hummingbird 

2.  Observe your current google ranking 

You can make improvements only if you know where you lack and this same applies to analysing your google ranking. You can only make strategies to improve your rank once you are well aware of your current rank. 

Here are a few couples of things that you can do when it comes to analysing.

Website speed 

The very first thing to check is the speed of your website. If your website speed is fast then the chances of a higher rank in the search engine is there but if your site speed is slow then google might not rank you higher as that is against providing the customers-friendly experience.

If your site is slow then no matter what kind of content you are providing or meta tags, you are going to get punished by Google. So, this is the first thing that you have to keep in mind.

Website health 

The next thing to look for is the health of your website. You might be wondering how you are going to check the health of your website then be aware that your website’s traffic suddenly goes through a fall even after being consistent for many months or even years.

You might never know when the new algorithm update can hinder the ranking of your website and you get penalised. Keep yourself updated if you are facing any issues or not.

3. Track and measure the SEO metric 

Now it’s time to keep track of certain key site metrics to see what else needs to be improved. The following are the most significant metrics to consider. 

Organic Traffic 

It’s crucial to understand how Google users reach your website. Organic search is used to drive the majority of website traffic, overwhelming non-organic sources like sponsored search and social media. Try to focus on generating organic leads.

Keyword Ranking 

The focus of your website should be on the keywords as well. Keywords can attract the traffic that you need and for the same reason, you have to be aware of the kind of keywords that can do wonders. First, try to research the keywords that generate great traffic and then only move to the next step of using them in your content.

SEO dashboard

The next thing that you have to be careful about is the SEO dashboard. This will help you in keeping the track of all the metrics. There are many tools and services that you can go for such as google analytics or SEO audit services.

4. Metadata 

Each page on your website has a place between the <head> tags where you can insert metadata, or information about the page’s contents. However, as your site evolves, it’s critical that you analyse and update metadata. There are three types of metadata that you should keep in your mind.

  • Title metadata – It’s in charge of the page titles that appear at the top of browser windows and the headlines that appear in search engine results. It’s the most crucial piece of metadata on your page.
  • Description metadata – It’s the textual description that a browser might utilise in the results of your page search. Consider it your website’s window display—a succinct and enticing representation of what’s inside with the purpose of getting people to come in.
  • Keyword metadata – It’s rarely if ever, employed in the calculation of search engine rankings. However, since you should already be familiar with your keyword phrases, it isn’t necessary to provide them in your keyword metadata. You’ll want to use a wide range of phrases.

Wrap Up

So, these are the things that can surely boost your ranking. By following the right strategy, you can easily rank on Google. Get started by applying these strategies and enjoy the results.